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When done well and kept simple, it can create a big impact and give your logotype a unique quality. A pictorial type of logo is a stylized and simplified image, a picture, which is immediately recognizable. The most famous examples are the apple picture of Apple and the bird logo of Twitter. They are a popular type of logos because they communicate more about a brand than just a text or abstract shape.
Logotype Design for Brand Identity
The modulation and speed of a stroke help you to channel the brand through the letters. In conclusion, these were the more popular types of logos you might come across in the wild. All types bring something different to the table and it’s all about what vibe, tone, and the impression you wish your brand to make. I hope you enjoyed this quick guide and already got some inspiration for your next logo project. This type of logo is characterized by a cartoonish style, splashes, dots, and leak effects.
Lettered and word logos
Selecting the right design for a brand identity is a crucial step in developing a business. This is notably true in the fashion sector – Coco Chanel’s interlocking Cs and Yves St Laurent’s dollar sign-esque lockup being standout examples. Also see our best 3-letter logos for other marks that combine characters in effective ways. This logo overlaps the bold 'G' and 'M' of the Ad Lib font to create a dynamic interaction of shapes and tones that are evocative of abstract art.
Recent Logos
Pay attention to kerning when designing a logotype because any mistake here can make your logo look or read wrong. Whether you are designing your logotype in a generic Google font or with something more exclusive, a bit of customization is a must. It will personalize your logo design and make it look tailor-made for your brand. Companies seeking brand recognition and power benefit more from logotypes than any other types of logos.
This logo combines a formal geometric font (G) with a spontaneous calligraphic font (M). The combination is used to suggest the idea of fun within a structured environment - the format for most museums. If you want to learn more about mascot logos check our article, dedicated to them. It can serve as a big inspiration for you and your projects. A logo can be a picture, text, shape, abstraction, or a combination of them, used to represent a business. It’s a mark, that can be placed on a variety of products, business cards, and stationery, and help the user identify the business.
Finally, remember that no business has become successful because of its logo. The purpose of the logo is to increase the company’s visibility. When you really want to hit it out of the park, a custom font is the way to go.
Looking for Design Bundles or Cartoon Characters?
The logotype, also known as a "word mark", is a brand name styled as a logo. This version has the advantage of great creative range, and can generate a very strong visual identity for a company. A logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. How it is constructed and what elements are incorporated can vary depending on the purpose. Here are three design types, and examples of how big brands have executed them.
Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch. Fontsmith’s award-winning logotype for ITV was expanded into a brand-wide typeface, to ensure a consistent tone of voice across all channels and applications. Try typing out the brand name in different typefaces and perhaps a similar happy accident could occur in your own work.
Graphic design grad's logo featured in international magazine - News Campbell University - Campbell University News
Graphic design grad's logo featured in international magazine - News Campbell University.
Posted: Fri, 08 Sep 2023 07:00:00 GMT [source]
Here are some awesome logo ideas you might want to check out. If you can recognize the symbol/icon as a real-life object then you have a pictorial mark. Based on the research results and your deep understanding of your brand, you will have to make a few choices related to your logo look. Brands such as Braun, M&M, Visa, Mobil, Caterpillar, Marks and Spencer, and more rely on this technique to ensure their brands can stand out.
On the other hand, logo designs that employ the “off-the-shelf” typographic tricks run the risk of being rejected. Using shape, not only can we communicate verbally, but we can also channel the brand’s personality visually. Elias Mule (@elias_mule) is a graphic designer specializing in branding and typography. In this blog, he walks us through 10 basic typography design principles for creating memorable logotypes.
An excellent example of this is the V&A logo, crafted in 1989 by Alan Fletcher. The width of your letters will help define the personality of your logotype. You should decide on the proportions you’re going to use at the start of your process and keep them consistent in all of the letters you create. Typefaces with modern proportions have been designed so that each letter has the same geometric width. In Roman proportions, the characters fit in a box or in half a box, and these are often used to give a logotype a more classic feel.
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